System1 Group
dg-publish: true
Background on the firm's general methodology
#Limitations
- The exact predictive power of System1 Group's "Star Ratings" relative to achieved business outcomes has been "verified" by Peter Field, but isn't publicly available and thus can't be audited openly.
The Triple Jeopardy of Attention with Peter Field
#Limitations
- The exact methodology used to produce the data credited to Amplified Intelligence isn't accessible here.
Emotional Advertising for Ad Effectiveness
Test Your Ad, Ad Testing Platform
#Limitations
- The study referenced to have measured the correlation between "star ratings" and "brand growth" isn't available here.