What should the price of my brand be? Three hacks to get it right

Kyriakidi, M & Staplehurst, G. (2025, February 18). What should the price of my brand be? Three hacks to get it right. WARC. https://www.warc.com/newsandopinion/opinion/What_should_the_price_of_my_brand_be_Three_hacks_to_get_it_right/6638?utm_source=pocket_shared