The funnel alibi, Why brand building and activation should be undertaken simultaneously

Roberts, K. (2025, February 16). The funnel alibi: Why brand building and activation should be undertaken simultaneously. WARC. https://www.warc.com/SubscriberContent/article/bestprac/the-funnel-alibi-why-brand-building-and-activation-should-be-undertaken-simultaneously/en-GB/133260?