Reach curves have gone rogue

McIntyre, P. (2025, January 26). ‘Reach curves have gone rogue’: Karen Nelson-Field warns ‘scrollable media’ attention decay cuts audience reach volumes by up to 70%; socials, websites, publishing hit along with brand growth. Mi3. https://www.mi-3.com.au/05-04-2023/reach-curves-have-gone-rogue-karen-nelson-field-warns-scrollable-media-attention-decay?t