Raising prices? How advertising strengthens your brand’s pricing power

Ataman, B., Pauwels, K., Srinivasan, S., and Vanhuele, M. (2025, February 15). Raising prices? How advertising strengthens your brand’s pricing power. WARC. https://www.warc.com/content/article/warc-exclusive/raising-prices-how-advertising-strengthens-your-brands-pricing-power/147463