How Advertising Works
Vakratsas, D., & Ambler, T. (1999). How Advertising Works: What Do We Really Know? Journal of Marketing, 63(1), 26-43. https://doi.org/10.1177/002224299906300103 (Original work published 1999)
Vakratsas, D., & Ambler, T. (1999). How Advertising Works: What Do We Really Know? Journal of Marketing, 63(1), 26-43. https://doi.org/10.1177/002224299906300103 (Original work published 1999)